Tuesday 12 July 2011

MUI MUI: A/W 2011 Campaign

I absolutely love the photography for this A/W 2011 Mui Mui advertising campaign, the retro forties look that has been created through the use of colour and garments choices, carefully picked out by the Art Director are exquisite. There is also a big film noir feel to the photography, film being one of the huge fashion trends for this coming autumn. The campaign also features the beautiful model, Hailee Steinfeld, and was photographed by Bruce Weber. The adverts symbolise a slight change to the usual studio shots Mui Mui produce, as all photographs have a outdoor setting, which is definitely a refreshing and positive change for the brand.




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